How to Remove Bad Seller Feedback on Amazon in 3 Steps

Customer reviews are critical for success online. In fact, 84% of consumers say that customer reviews affect their buying decisions. If the product has many positive reviews, they are likely to buy it, but if it has many negative bad reviews, they will look for an alternative. Here are 2 easy steps to remove bad seller feedback on Amazon.

Amazon also has seller feedback which reveals the experience that your previous customers had when interacting with you. Positive seller feedback improves your product ranking on Amazon search results.

In this article, you are going to learn what Amazon seller feedback is including its importance and how to remove bad seller feedback. Let’s get started.   

What is Amazon Seller Feedback?

Amazon seller feedback is all about you as a seller. It is a rating that shows the quality of the customer experience you provide. Your feedback score determines Amazon ranking algorithms will place your products when in search results. If you have a good feedback score, your ranking in search results would go higher. But if your feedback score is bad, then your ranking will be so low reducing your chances of getting new customers on Amazon.

Unlike product reviews, Amazon seller feedback can only be given after a customer has bought your product. Product reviews appear on product detail pages. They are a testament to the quality and usability of your products. These reviews are usually seen by potential customers before making a purchase. Product reviews impact your Amazon search ranking as well as conversion rates. Anyone can give a product review even if they are not customers.

Here are the five parts of an Amazon seller feedback:

Feedback rating

This is the score that buyers award you based on their shopping experience. It ranges between one and five stars. Each number of stars has meaning.

• One star means the shopping experience was awful.
• Two stars mean the shopping experience was poor.
• Three stars mean the shopping experience was fair.
• Four stars mean the shopping experience was good.
• Five stars indicate the shopping experience was excellent. 

Did the item arrive by the intended date?

This is a yes or no question and refers to the date when the item was supposed to be delivered. If you are an Amazon FBA seller, then this feedback would fall entirely on Amazon because they are the ones supposed to deliver the product. However, if you are the one fulfilling the order, ensure the product arrives on the intended date.

Was the item as described by the seller?

This is also a yes or no question. It determines if the buyers received the actual product they ordered online. To avoid getting a negative answer to this question ensure your descriptions match the products you sell. In fact, if you mess up in the descriptions of your product, then Amazon may refuse to remove negative feedback from your shoppers.

Prompt and courteous service if you interacted with the seller?

This is a yes or no answer question. If the fulfillment was done by Amazon FBA, this feedback lies on them. However, if you are the one who fulfilled the order, the answer directly affects your score.

Comments

After answering all the questions above, the customer gets the chance to give a comment about their shopping experience. This section gives a big clue about how you actually interact with customers and it plays the biggest role in whether Amazon removes the feedback or not. 

Why Amazon seller feedback is important

Amazon seller feedback measures the quality of your products and how you interact with shoppers. So, if the product you sell has many competitors, you risk losing potential shoppers when you have negative seller feedback.

Buyers will not trust a seller with negative feedback even if your product is the cheapest among your competitors. Sometimes you may be barred from selling on Amazon if your feedback score is always low. Amazon seller feedback is important to sellers because it reveals what prospects may expect from you based on how your existing customers felt you treated them. 

How to remove bad Amazon seller feedback

Amazon seller feedback directly determines the number of conversions you make. With negative seller feedback, your sales are likely to go down. Amazon may even suspend or ban you from their platform if you have numerous negative feedbacks.

The Amazon feedback removal takes place in three steps:

Step 1: Determine if the feedback is removable

Before you contact Amazon to remove the feedback, you need to determine if it is actually removable or not. According to the guidelines of Amazon for feedback, there are two categories of feedback: Removable and Strike Through.

Removable

Feedbacks that can be removed are those with obscene language, includes seller-specific personal information, or the comments are actually product reviews.

Strike-Through

These are feedbacks that cannot be removed by Amazon. They include comments about the quality of fulfillment or comments related to delayed shipping and other experiences about the product.

This means that if you are an Amazon FBA seller, most of the issues regarding fulfillment would not affect your feedback score because it is Amazon that does the actual delivery of orders. 

Contact seller support

Once you determine that the feedback is removable, the next step is to contact seller support. To do this, log in to Amazon Seller Central then click the Get Support button just above the footer on the left.

When the popup appears, click Contact Us, then click the Selling on Amazon Option. When the popup reappears, type in “remove seller feedback”. Go through all the Amazon guidelines regarding seller feedback and close the popup.

Click customers and orders on the left-hand menu. Proceed to enter the order with the negative feedback in the box and click the enter button. Click the customer feedback removal request and hit the next button.

Wait for Amazon to review the removal request

Most of the time, Amazon will remove the feedback instantly. It will not take more than 24 hours to get a response from them. They can either remove it or decline while giving their reasons.

If Amazon declines to remove the feedback, you can make the request again and seek clarification. You may find a different seller support representative this time who may grant your request.

Conclusion

Amazon seller feedback is a rating given by your customers based on the experience they had when interacting with you. It is important because it determines where your product will appear in Amazon’s search results when potential customers are looking for products in your category.

What’s more, if your seller feedback is always low, your account may be suspended or banned from Amazon. To avoid negative seller feedback, ensure you communicate clearly with your prospects throughout the sales process. You might also be interested in reading about 7 reasons why you should start selling on Amazon.