5 Ways to Excite Your Email Subscribers

Are you getting low email engagement rates? Are many people unsubscribing from your email list lately? Then you need to change your strategy to psyche them up. Here are 5 Ways to Excite Your Email Subscribers About Your Brand.

Email marketing is one of the most effective ways to establish a strong relationship with prospects and eventually convert them into loyal customers. You need to master the right email marketing principles that make subscribers tick and love your brand even more if you want to grow your business. 

In this article, you are going to learn some of the best ways to delight your subscribers about your brand. Let’s get started.  

1. Give your Subscribers a Warm Welcome

Just like in real life, first impressions matter in online interactions. If you want to create a positive impression of your brand to your new email subscribers, you should develop exciting welcome emails.

When people subscribe to your newsletter, they are taking a risk because they know your email updates may be interesting or boring. And when you take your time to thank them for subscribing and assure them that the updates they get will be purely educational, they will trust you even more.

Prospects love business owners who speak personally to them. And assure them that their intention is to help them solve their problems only. Do this and your rate of email engagement would increase rapidly. 

2. Offer something Valuable on a Consistent Basis

After creating a positive first impression, your subscribers expect to get quality content from you. People love it when you send regular updates that help them understand their needs and guide them on how to find effective solutions.

You can provide a weekly newsletter that offers insights on the best ways your customers can improve their businesses. Let’s say you own a digital marketing company that helps pet stores get customers on Facebook and Instagram. You can create a weekly newsletter giving tips on how pet store owners can increase engagement on social media and convert dog owners into customers.

3. Offer Membership-only Exclusive Deals

Membership-only exclusive deals are primarily meant to instill a sense of belonging in your subscribers. It nurtures your relationship with subscribers because it makes them feel that being on your email list is a privilege.

So they will become more loyal to your brand and readily engage in any sale campaigns you are running. To make this process even more effective, segment your email list to determine your long-term subscribers. Instead of addressing them as subscribers, use their personal names and share membership deals with them. They will feel valued and love your brand even more.

4. Ask Subscribers for their Opinions

While giving customers valuable content is a great way to build relationships, inviting them to share their opinions also makes them feel valued. Your customers may want to be part of the process of adding value to your business. For example, they may want to give their feedback about the latest product you launched.

Let’s say you just launched a new online course and some of your subscribers have already used and seen great results. They may readily give positive testimonials about how the product helped them solve their problems and grow their businesses.

Encourage your subscribers to take part in surveys, a quiz, or contests to help you understand their needs. Inform them that by actively participating in the surveys, they are helping create better products to help them solve their needs. 

5. Give your subscribers first looks at your products when launching

Exclusivity is another powerful way to keep your subscribers loyal to your brand. As many times as possible, preview the product you intend to launch. Provide footage of what goes on behind the scenes and any other thing that makes your subscribers feel that they are special to be your customers.

You can take this process to the next level with sales and promotion. For example, you can give your subscribers access to a sales promotion before sharing it with the rest of the world. Let’s say you are offering a discount for your online course. You can share this exclusive deal with your most loyal subscribers first, before putting it live on your website and social media profiles.

Conclusion 

Keeping your email subscribers excited about your brand is not complicated. By implementing certain tips, your email engagement rate would shoot high and the rate of unsubscription would be significantly low. One of these ways includes creating welcome emails that establish a positive first impression of your brand. Another includes sharing useful content that helps your subscribers understand their problems and know effective solutions.

You might also be interested in reading about Why Ecommerce is the Future.