6 Best Ecommerce Marketing Strategies For 2021

As an eCommerce brand, you need effective eCommerce marketing strategies to land new customers consistently and retain the existing ones too. With these marketing tips, you will make prospects develop an interest in your products and drive them to purchase your products.

1. Include reviews on product pages

Reviews play an important role when prospects are making a purchase decision. If the product has great reviews, the prospect is likely to buy it. But if the product has negative reviews, then the buyer may shift to another seller.

Buyers trust reviews because it is an independent opinion of someone who has used your product. So, it’s important to include all customer reviews on your product pages.

There are lots of plugins online that make it easy to upload a customer review to your product pages. A good example is Pixlee.

2. Provide useful product descriptions

Providing an elaborate guide for each of your products can help you win more customers and rank higher on search engines. Ensure your product pages have a Frequently Asked Questions section where you clarify issues that prospects always have.

Let the product descriptions be as simple and clear as possible. Fluffy language only bores the buyer. Quickly describe the features of the product including its size, dimensions, and material.

Prospects will make a purchase decision fast when you provide all the necessary details. Even better, you will reduce instances of a product being returned because the client learned all the features of the product before clicking the purchase button.

3. Utilize influencer marketing

I know what you are thinking. “Influencer marketing is damn expensive! I heard the Kardashians get paid a million dollars for a single Instagram post.”

Well, influencer marketing doesn’t have to cost an arm and a leg. You can work with Micro-influencers. These are people with between 5000 and 30,000 followers on their social media profile. It is more effective to work with such people because they are affordable and can interact with their followers at a deeper level.

Identify micro-influencers in your niche and approach them with a deal. You can decide to pay them a percentage of every sale made or give them a general amount of money at the end of the year regardless of the sales they contributed.

4. Increase your retargeting efforts

Retargeting is crucial in the e-commerce business. It helps to close more prospects who abandoned the cart or clicked on one of your ads but never completed the desired action. So, whenever they visit another website or browse through their social media feeds, they will encounter your ad once again.

The trick behind retargeting is that a prospect has to interact with your product at least seven times before buying your product. So, retargeting ads put you in front of these prospects who showed interest in your product.  

5. Reveal shipping costs upfront

Have you ever abandoned a product at the checkout stage due to hidden costs that suddenly become apparent? Yeah, me too. It is annoying and feels like that company was playing with your mind all along. You feel like telling your friends to avoid that site, right?

In 2021, be clear on the total cost of a product. If this means including the shipping costs in the final price, then so be it. Honesty will win you more customers and help you retain the existing ones.

The Best option would be to include shipping cost within the product and then market your product with Free Shipping. This has worked before and still is a good hack to increase your conversion rate.

6. Let the customers know the type of payment you accept

This marketing strategy is also about improving the customer experience. When customers know in advance the types of credit cards you accept, they can prepare well before making a purchase. If you also allow other online payment methods such as PayPal, Skrill, or Stripe, you should let them know upfront.  You want your customers’ payment experience to be smooth and fast!

Conclusion

The eCommerce industry has grown tremendously these few months because the pandemic forced people to order products online instead of physically visiting the stores. And the trend is expected to grow as people realizing the convenience of purchasing products from the comfort of their homes.

Some marketing strategies you can implement to grow your eCommerce business include creating useful product descriptions, utilizing influencer marketing, and boosting your retargeting efforts. You might also be interested in reading about How to Sell Merchandise Online.